Zoozoo, a good advertisement?

This Sunday i was talking to one of my friends in US.

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Me : Hey, have u seen the new Vodafone ads?

She : No

Me : Ohh how did u miss Zoozoo

She : I have seen all the Zoozoo ads.

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Now am just puzzled.. has the character overpowered the brand?
Is zoozoo a good advertisement??